With all the buzz that’s in the air these days for what it can do for your business to engage in social networking, it can be quite a common question for owners of websites to ask – what is it that you need to do to convert website visitors into Facebook Likes, and Twitter followers?
The Facebook Like button is easy enough to install. Once you do that, you get to access the Insights analytics platform that Facebook runs to see how exactly are Like button is performing. Now people tend to feel good about things that they know other people feel good about. That’s the beauty of the Like button.
But if yours is a less active website, you don’t want to particularly highlight how there aren’t that many Likes that you can boast of. In such a case, using the standard Like layout would be best. Where you place your Like button can have a lot to say about how many website visitors you succeed in converting as well.
Sometimes, Facebook’s other popularity option, the Recommend button, can be a good thing to have too. A recommendation by someone is a stronger kind of approval than a mere Like.
Let’s turn our attention to Twitter. When you put the Twitter button on your website, you don’t really have much choice in how the button appears, what it does or what kinds of action you get to offer the visitor.
The only option with a Tweet button is that website visitors can tweet once they press it. So how do you get your websites visitors to become your Twitter followers?
The great thing about adding a Twitter button to your website is that you have the freedom to give it any kind of appearance. You can be as creative as you wish in designing an icon, graphic or anything else to get people to click on it. A good way to get people to follow you on Twitter would be to publish right there, a stream of your recent tweets. People like to see an active Twitter account and can be enticed into joining.
With the standard Twitter button, the website visitor has to actually leave your website and enter Twitter to do anything. You could design a button though to allow a website visitor to remain on your website while they decide to follow you on Twitter. To do this, you need to design and register an @Anywhere app.
And there is a Follow button you can place in your website that comes from Tweetmeme as well. But website visitors can be given the option to follow you right from your webpage with the standard Twitter button too. Once a visitor completes a tweet coming out of your webpage, they are automatically given the option to follow you.
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