Importance of Keywords - Wrong Keywords Means No Traffic!

Posted on September 2, 2006
Filed Under Keyword |

If your new to the internet marketing world, you might not understand how vitally important choosing the right keywords for your website is. Most people who put up a website (designers included) don’t realize that the right keywords on your website will improve your search engine rankability.

When a person goes to a search engine like Google or others, they type in a word or phrase that they want information on. This is what we call a keyword. For instance if the person was looking to buy a new golf club, he might type in ‘golf clubs’ or ‘golf shop’ or another variation. So if you were a golf store you would want to have those and other related keywords within your site.

So what if you understand the importance of keywords but don’t do any keyword research? Instead you simply think about your product or service and come up with keywords that you think people will search for? At first this might sound like a good idea but in reality you risk losing many potential customers.

What do you think happens if you pick a bunch of words or phrases that people aren’t actually searching for? Or you don’t think of all the hundreds of other keywords that relate to your product or service and therefore lose potential clients?

You might have the best of intentions when thinking of your own keywords, but it’s better to do a thorough keyword search before beginning any website project.

There are a few different places that you can perform these keyword searches.

1. Wordtracker is a great online tool found at www.wordtracker.com You can sign up for a free trial to test it out. This is the most thorough keyword research tool that I have found. You can easily find several thousand related keywords in one search. I created a free ebook that you can download that will help walk you through all the steps of doing an in depth keyword research with Wordtracker.

2. Overture is actually a paid per click advertising center, but they do offer a keyword search tool if you can find it.You can get it at http://inventory.overture.com/d/searchinventory/suggestion/

3. Teoma is an often overlooked place to also gather keywords. It is actually a search engine of its own, but has a cool little feature that can help you choose more keywords.
When you type in a word or phrase to search it also gives you two sections on the right hand side that can help you out.

I suggest you to use Wordtracker and Overture is enough. Choose the right one..

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Comments

4 Responses to “Importance of Keywords - Wrong Keywords Means No Traffic!”

  1. ramzwatcher on September 2nd, 2006 6:37 pm

    yup, the problem is they want to serve on the net without proper research. Think like a user ;)

  2. tsc crew on September 3rd, 2006 5:23 am

    I agreed that keyword research is the thing that newbie always forget to do. I prefer to use keyword with less than 1000 search per month and if can, there must be no big sites that use the same keyword. It works great! :)

  3. KAMIL YUSOFF on September 3rd, 2006 2:10 pm

    Thanks guys, its really help for a newbie like me.

  4. Nicholas on November 8th, 2007 10:08 am

    Hello KAMIL YUSOFF, I think for you, you should try using KeywordSpy - a keyword research technology that will help you know what keywords your competitors are using and how it generates money for them, you can use those keywords to drive traffic to your site and give your business the exposure it needs. It offers Free trials.

    It goes with a ClickBank Affiliates Search Engine where you can see the actual market landscape at ClickBank.

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