11 Quick Tips To Drive More Return Traffic To Your Business Website
Posted on September 13, 2006
Filed Under Traffic, Traffic Building, Traffic Strategy |
Sometimes you need a kick start to get of the ground when promoting your new business website. Use these 11 tips to get started. A combination of several tips will most likely guarantee return visitors on your website. Return visitors most likely mean more sales.
1. Build a solid business foundation before starting. Create a business plan (this should be document revisited every quarter), marketing plan, client profile, and a site map for your web site.
2. Be very consistent. Brand your company and stick to it.
3. Create acceptable and easy to understand policies the build trust: Customer Service, Code of Ethics and a Privacy Policy.
4. Network locally to bring people to your site. Join forum and join them discussing any problem.Show your expertise and your credibility.
5. Place your website’s URL address on all your printed business literature — business cards, brochures, newsletters, letterhead, invoices, ads, etc.!I got business card for my offline marketing.
6. Offer added values that are related to your business and the ideal client (target group). A solid resource database helping clients getting most out of your services could be a good start. Maybe offer products. A FTP software for a web hosting client makes perfect sense as they can use it to conveniently upload their files to the hosting web server.
7. Add a “Recommend This Site to a friend/Partner” or add link script on your site. If someone visits your site and knows someone else who may appreciate it, this feature will email the page’s link to the recipient. Easy access to a tool like this could increase ‘word of mouth’ advertising.This is use by shuth and Smarusaha at their blog.
8. Setup monthly chats about related topics or install bulletin boards (forums) to build a relationships and community. This will attach customers to your business. Invite industry specific folks to a chat so that they can answer customer questions. This is a perk nobody can resist.I use this when i start Forum Raja Adsense.
9. Teach classes in colleges or schools or speak to groups about subjects relating to your products and services. Students suddenly turn into customers and/or spread the word, Zul of Smartusaha.com use this method as community service and create more prospect.
10. Conduct periodic contests and announce the winners on your site. As a web host you could have contest for who has the best web design on your servers. People like to show off. Use this behavior to attract new clients.It’s really work.This use by Cari.com.my to attract more webmaster to use their service.
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