What is the best way to preserve rank when I move a page?

When you are redesigning a site, it usually involves moving and renaming pages. The best way to retain any existing rank is to pass that rank onto the new page by using a “301 Redirect”. There are other methods to redirect users, but, using a 301 redirect is the search engine friendly method to also redirect spiders.

This works for moving domains as well. When the new site is live, place a permanent redirect (using a “301″ code in HTTP headers) on your old site to inform visitors and search engines that your site has moved.”

Multiple Domain names? Use a 301 redirect on your “extra” domains and point to the “real” domain to escape from having a duplicate content penalty.

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